{"product_id":"no-b-s-grassroots-marketing","title":"No B S Grassroots Marketing","description":"\u003cp\u003e\u003cb\u003eBe a Small Business with BIG IMPACT\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCalled the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eYou Are in a Fight for Your Life.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAs a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. \u003ci\u003eAnd\u003c\/i\u003e, you have to win them over where your competition can’t—at the street level.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eKennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.\u003c\/p\u003e \u003cp\u003eCovers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e9 inconvenient truths of grassroots marketing\u003c\/li\u003e\n\u003cli\u003eZero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you\u003c\/li\u003e\n\u003cli\u003eHow to use the media as  an extension of personality and of relationship—NOT a substitute for it\u003c\/li\u003e\n\u003cli\u003eWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)\u003c\/li\u003e\n\u003cli\u003eOn-site promotions—increase revenue without spending money, time or leaving your operation \u003c\/li\u003e\n\u003cli\u003eHow to use—and how to waste dollars on—the Internet and other technology\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePLUS gain access to:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFREE – Glazer-Kennedy University Webinar Series\u003cbr\u003eFREE – Elite Gold Insider’s Circle Membership*\u003cbr\u003eFREE – Income Explosion Guide \u0026amp; CD\u003cbr\u003eFREE – Income Explosion FAST START Tele-Seminar\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310161699198,"sku":"NW9781599184395","price":13.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781599184395.jpg?v=1778506763","url":"https:\/\/mediaplace.com\/products\/no-b-s-grassroots-marketing","provider":"MediaPlace","version":"1.0","type":"link"}