{"product_id":"plain-words","title":"Plain Words","description":"\u003cp\u003e\u003cb\u003e''Be short, be simple, be human.''\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhen Sir Ernest Gowers first wrote \u003ci\u003ePlain Words\u003c\/i\u003e, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.\u003cbr\u003e\u003cbr\u003eSix decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather''s original. \u003ci\u003ePlain Words\u003c\/i\u003e has been updated to reflect numerous changes in English usage, yet Sir Ernest''s distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of ''commercialese'' to the murky euphemisms of politicians.\u003cbr\u003e\u003cbr\u003eIn a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57305349751166,"sku":"NW9780241960349","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780241960349.jpg?v=1778655590","url":"https:\/\/mediaplace.com\/products\/plain-words","provider":"MediaPlace","version":"1.0","type":"link"}