{"product_id":"pocha","title":"Pocha","description":"\u003cb\u003e\u003ci\u003ePocha\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e; short for \u003ci\u003epojangmacha\u003c\/i\u003e, which literally translates as ‘covered wagon’; pocha is a tented or tarpaulin-covered stall, bar or market vendor serving up cheap and unfussy Korean comfort food, snacks and drinks.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In \u003ci\u003ePocha\u003c\/i\u003e, Su Scott is going home to the streets where she grew up and the food that shaped her. From daybreak to sundown, 80 delicious and playful recipes take you on a journey through the narrow streets of Seoul and sheltered halls of tarpaulin-roofed markets where dust motes and steam glitter in the glow of orange tungsten lights. This is unfussy, easy, comforting food from a country that has perfected late night eating and drinking culture. From Corn Dogs and Fried Chicken to Kimchi Pancakes and Perilla Oil Noodles for slurping (and perhaps some ice-cold soju to wash it all down), \u003ci\u003ePocha\u003c\/i\u003e invites you to bring the beating heart of Korea's food scene into your kitchen.\u003cbr\u003e\u003cbr\u003e Filled with vibrant location photography from Seoul that weaves a tale of Su's touching return to her home country, \u003ci\u003ePocha\u003c\/i\u003e is an electric and tender cookbook.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57401161679230,"sku":"NW9781837831166","price":19.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781837831166.jpg?v=1778610642","url":"https:\/\/mediaplace.com\/products\/pocha","provider":"MediaPlace","version":"1.0","type":"link"}