{"product_id":"pocket-guide-to-puma","title":"Pocket Guide To Puma By Cheung, Adam","description":"\u003cp\u003e\u003cb\u003eOnce shoes for the athletic track, Puma is now well loved the world over, while never losing sights on high-octane performance. Discover the story of the leaping cat in this illustrated guide, the perfect gift for any sneakerhead. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFeuding can sometimes bring about great things. In 1948, Adidas and Puma were borne out of a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions and canny style choices, Puma is now an industry leader, not bad for the underdog - or undercat - in the feuding war.\u003cbr\u003e\u003cbr\u003eIn this compact guide, fashion writer Adam Cheung uncovers Puma's story of resilience, from elite sportswear to wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations and of course all the iconic footwear, this book celebrates the brand that's not afraid to mix it up and go against the grain.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":58282012082558,"sku":"NW9781529453331","price":13.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529453331.jpg?v=1792629906","url":"https:\/\/mediaplace.com\/products\/pocket-guide-to-puma","provider":"MediaPlace","version":"1.0","type":"link"}