{"product_id":"podcasting-marketing-strategy","title":"Podcasting Marketing Strategy","description":"\u003cp\u003e\u003cb\u003eTake advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePodcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.\u003cbr\u003e\u003cbr\u003eThis book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. \u003cbr\u003e\u003cbr\u003eWritten by award-winning author \u003cb\u003eDaniel Rowles\u003c\/b\u003e, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:\u003cbr\u003e\u003cbr\u003e-Explains how podcasting can drive business results\u003cbr\u003e-Advises on how to record, edit, and advertise your content \u003cbr\u003e-Provides a unique digital marketing toolkit\u003cbr\u003e-Is supported by case studies from influential organizations around the globe\u003cbr\u003e\u003cbr\u003eQuite simply, \u003ci\u003e\u003cb\u003ePodcasting Marketing Strategy\u003c\/b\u003e\u003c\/i\u003e is the definitive authority to making and publishing podcasts that deliver quantifiable results.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312172966270,"sku":"NW9780749498542","price":60.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780749498542.jpg?v=1778586858","url":"https:\/\/mediaplace.com\/products\/podcasting-marketing-strategy","provider":"MediaPlace","version":"1.0","type":"link"}