{"product_id":"power-of-ignorance","title":"Power Of Ignorance","description":"\u003cp\u003e“The wise man knows he doesn’t know.\u003cbr\u003eThe fool doesn’t know he doesn’t know.”\u003cbr\u003eLao Tzu\u003cbr\u003e\u003cbr\u003e“In the West they only respect experts.\u003cbr\u003eBut the expert mind is the closed mind.”\u003cbr\u003eShunryu Suzuki\u003cbr\u003e\u003cbr\u003eWhat’s the most important step in fixing a puncture?\u003cbr\u003eIt isn’t jacking up the car, or taking the wheel off, or finding the puncture.\u003cbr\u003e\u003cbr\u003eThere’s something more fundamental than any of those.\u003cbr\u003e\u003cbr\u003eSomething without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything.\u003cbr\u003e\u003cbr\u003eInstead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is.\u003cbr\u003e\u003cbr\u003eIf you don’t admit you don’t know what’s happening, you can never find out.\u003cbr\u003eIf you don’t find out, you can never change it.\u003cbr\u003e\u003cbr\u003eThe most important step, always, is admitting you don’t know.\u003cbr\u003e\u003cbr\u003eThat’s the power of ignorance.\u003cbr\u003e\u003cbr\u003eIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. \u003cbr\u003e\u003cbr\u003eWith his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57315428827518,"sku":"NW9780857198358","price":12.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780857198358.jpg?v=1778716050","url":"https:\/\/mediaplace.com\/products\/power-of-ignorance","provider":"MediaPlace","version":"1.0","type":"link"}