{"product_id":"power-of-purpose-2","title":"Power Of Purpose","description":"\u003cp\u003e\u003cem\u003e****The Power of Purpose \u003c\/em\u003ehas been officially shortlisted in the ''Thought Leader'' category for \u003cstrong\u003eThe Business Book Awards 2018,\u003c\/strong\u003e as announced on 17th January 2018.****\u003c\/p\u003e \u003cp\u003eIn a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.\u003c\/p\u003e \u003cp\u003ePurpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe Power of Purpose \u003c\/em\u003eshares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.\u003c\/p\u003e \u003cp\u003eBased on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.\u003c\/p\u003e \u003cp\u003eHow can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Power of Purpose\u003c\/em\u003e is your secret ingredient.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"If you are building a business without purpose, not only are you ‭missing the point, but you are most likely missing out on the ‭journey, the excitement – and the profit – too.\" \u003c\/em\u003e\u003c\/strong\u003e‭Sir Richard Branson, Virgin Group \u003cem\u003e\u003cstrong\u003e\"Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew''s book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate.\"\u003c\/strong\u003e \u003c\/em\u003ePaul Polman, Chief Executive, Unilever \u003cstrong\u003e\u003cem\u003e‭\"This is a must-read for today’s business leader, whether you’re ‭setting up a new venture or leading a blue-chip giant.\"\u003c\/em\u003e\u003c\/strong\u003e ‭Sophie Cornish MBE, co-founder, Notonthehighstreet.com\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318298222974,"sku":"NW9781292202044","price":12.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292202044.jpg?v=1778723936","url":"https:\/\/mediaplace.com\/products\/power-of-purpose-2","provider":"MediaPlace","version":"1.0","type":"link"}