{"product_id":"predatory-thinking","title":"Predatory Thinking","description":"\u003cp\u003e\u003cb\u003e''A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius'' - \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLife is a zero-sum game.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePredatory Thinking\u003c\/i\u003e is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott''s distinguished career as a copywriter, creative director, and founder of some of London''s most high-profile advertising agencies.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57308194963838,"sku":"NW9781447285342","price":11.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781447285342.jpg?v=1778712580","url":"https:\/\/mediaplace.com\/products\/predatory-thinking","provider":"MediaPlace","version":"1.0","type":"link"}