{"product_id":"principles-of-logo-design","title":"Principles Of Logo Design","description":"\u003cb\u003eLearn to design simple, powerful, and timeless logos.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*\u003cbr\u003e\u003cbr\u003e When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises \u003cb\u003esimple shapes can communicate a stronger message\u003c\/b\u003e than a complex one, leaving a lasting impression in a viewer’s mind.\u003cbr\u003e\u003cbr\u003e In \u003ci\u003ePrinciples of Logo Design\u003c\/i\u003e, noted logo designer George Bokhua shares his process for \u003cb\u003ecreating logotypes that will stand the test of time\u003c\/b\u003e. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail \u003cb\u003ehow to maximize communication\u003c\/b\u003e\u003cb\u003ewith minimal information\u003c\/b\u003e to create logos using, simple, monochromatic shapes.\u003cbr\u003e\u003cbr\u003e This comprehensive volume includes: \u003cul\u003e\n\u003cli\u003e How to apply a strong, simple, and minimal design aesthetic to logo design \u003c\/li\u003e\n\u003cli\u003e Why gridding is important, and understanding the golden ratio and when to use it \u003c\/li\u003e\n\u003cli\u003e How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator \u003c\/li\u003e\n\u003cli\u003e Fine-tuning techniques to ensure visual integrity \u003c\/li\u003e\n\u003c\/ul\u003e Knowing how to design a great logo is a core skill for any graphic designer. \u003ci\u003ePrinciples of Logo Design\u003c\/i\u003e helps \u003cb\u003edesigners at all levels of skill and experience\u003c\/b\u003e conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57307291943294,"sku":"NW9780760376515","price":20.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780760376515.jpg?v=1778510954","url":"https:\/\/mediaplace.com\/products\/principles-of-logo-design","provider":"MediaPlace","version":"1.0","type":"link"}