{"product_id":"product-analytics","title":"Product Analytics","description":"\u003cp\u003eThis guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t.\u003c\/p\u003e \u003cp\u003eDrawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You’ll learn how to:\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eDevelop complex, testable theories for understanding individual and social behavior in web products\u003c\/li\u003e  \u003cli\u003eThink like a social scientist and contextualize individual behavior in today’s social environments\u003c\/li\u003e  \u003cli\u003eBuild more effective metrics and KPIs for any web product or system\u003c\/li\u003e  \u003cli\u003eConduct more informative and actionable A\/B tests\u003c\/li\u003e  \u003cli\u003eExplore causal effects, reflecting a deeper understanding of the differences between correlation and causation\u003c\/li\u003e  \u003cli\u003eAlter user behavior in a complex web product\u003c\/li\u003e  \u003cli\u003eUnderstand how relevant human behaviors develop, and the prerequisites for changing them\u003c\/li\u003e  \u003cli\u003eChoose the right statistical techniques for common tasks such as multistate and uplift modeling\u003c\/li\u003e  \u003cli\u003eUse advanced statistical techniques to model multidimensional systems\u003c\/li\u003e  \u003cli\u003eDo all of this in R (with sample code available in a separate code manual)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319418429822,"sku":"NW9780135258521","price":32.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780135258521.jpg?v=1778727799","url":"https:\/\/mediaplace.com\/products\/product-analytics","provider":"MediaPlace","version":"1.0","type":"link"}