{"product_id":"radical-product-thinking","title":"Radical Product Thinking","description":"\u003cb\u003eIteration rules product development, but it isn’t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn''t kept up.\u003cu\u003e\u003c\/u\u003e\u003cbr\u003e\u003cu\u003e \u003c\/u\u003e\u003cbr\u003eWhen we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation. \u003cu\u003e\u003c\/u\u003e\u003cbr\u003e\u003cu\u003e \u003c\/u\u003e\u003cbr\u003eRadical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory. \u003cu\u003e\u003c\/u\u003e\u003cbr\u003e\u003cu\u003e \u003c\/u\u003e\u003cbr\u003eThis book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57314529476990,"sku":"NW9781523093311","price":17.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781523093311.jpg?v=1778700570","url":"https:\/\/mediaplace.com\/products\/radical-product-thinking","provider":"MediaPlace","version":"1.0","type":"link"}