{"product_id":"raising-the-corporate-umbrella-corpora","title":"Raising The Corporate Umbrella : Corpora","description":"Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson \u0026amp; Johnson, BP Oil \u0026amp; British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57311798362494,"sku":"NW9781349425327","price":34.32,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781349425327.jpg?v=1778584708","url":"https:\/\/mediaplace.com\/products\/raising-the-corporate-umbrella-corpora","provider":"MediaPlace","version":"1.0","type":"link"}