{"product_id":"research-methods-for-leisure-tourism","title":"Research Methods For Leisure \u0026 Tourism","description":"\u003cp\u003eNow in its fifth edition, \u003ci\u003eResearch Methods for Leisure and Tourism\u003c\/i\u003e has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey features\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eCoverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis \u003c\/li\u003e  \u003cli\u003ePractical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ \u003c\/li\u003e  \u003cli\u003eDetailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project \u003c\/li\u003e  \u003cli\u003eInternational case studies and extensive examples from the leisure and tourism literature \u003c\/li\u003e  \u003cli\u003e Questions, exercises and further reading for each chapter  \u003c\/li\u003e  \u003cli\u003eExtensive web-based support materials \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eNew to this edition\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eThe fifth edition has been fully updated throughout and includes additional material on:   \u003cul\u003e    \u003cli\u003eManagement and policy-related research methods \u003c\/li\u003e    \u003cli\u003eEndNote bibliographic referencing software \u003c\/li\u003e    \u003cli\u003eNotes on additional methods including:  big data, discourse analysis, multiple correspondence analysis, netnography\/web-based research, people meters \u003c\/li\u003e   \u003c\/ul\u003e \u003c\/li\u003e  \u003cli\u003eFor the analysis of quantitative data, SPSS is updated to version 23 \u003c\/li\u003e  \u003cli\u003eFor qualitative data analysis, the guide to NVivo software is updated to version 11. \u003c\/li\u003e \u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57588394230142,"sku":"NW9781292115290","price":68.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292115290.jpg?v=1781973466","url":"https:\/\/mediaplace.com\/products\/research-methods-for-leisure-tourism","provider":"MediaPlace","version":"1.0","type":"link"}