{"product_id":"rethinking-competitive-advantage","title":"Rethinking Competitive Advantage","description":"\u003cp\u003e\u003cu\u003e\u003cb\u003eFrom the million-copy-bestselling author of \u003ci\u003eExecution\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/u\u003e\u003cbr\u003e\u003cb\u003e''Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.'' \u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eWelcome to the age of big tech. The old rules no longer apply.\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eHow do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world''s top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.\u003cbr\u003e\u003cbr\u003eDelving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate ''ecosystems'', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''One of the world''s preeminent counselors to CEOs.'' \u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''The most influential consultant alive.'' \u003ci\u003eFortune\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57313714602366,"sku":"NW9781847943484","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781847943484.jpg?v=1778592795","url":"https:\/\/mediaplace.com\/products\/rethinking-competitive-advantage","provider":"MediaPlace","version":"1.0","type":"link"}