{"product_id":"revenue-management-for-the-hospitality","title":"Revenue Management For The Hospitality By David K. Hayes","description":"\u003cb\u003eREVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY\u003c\/b\u003e \u003cp\u003e\u003cb\u003eExplore intermediate and advanced topics in the field of revenue management with this up-to-date guide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the newly revised second edition of \u003ci\u003eRevenue Management for the Hospitality Industry,\u003c\/i\u003e an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. \u003c\/p\u003e\u003cp\u003eThe authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. \u003c\/p\u003e\u003cp\u003eWritten for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security\u003c\/li\u003e \u003cli\u003eIn-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs\u003c\/li\u003e \u003cli\u003eMajor changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAn indispensable resource for students taking courses in hospitality management or business administration,\u003ci\u003e Revenue Management for the Hospitality Industry, Second Edition\u003c\/i\u003e is also ideal for managers and executives in the hospitality industry.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57561100714366,"sku":"NW9781119790778","price":70.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781119790778.jpg?v=1783304815","url":"https:\/\/mediaplace.com\/products\/revenue-management-for-the-hospitality","provider":"MediaPlace","version":"1.0","type":"link"}