{"product_id":"rocket-surgery-made-easy","title":"Rocket Surgery Made Easy","description":"It''s been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. \u003cbr\u003e \u003cbr\u003eIn this how-to companion to \u003ci\u003eDon''t Make Me Think: A Common Sense Approach to Web Usability\u003c\/i\u003e, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in \u003ci\u003eDon''t Make Me Think\u003c\/i\u003e, \"It''s not rocket surgery\".) \u003cbr\u003e \u003cbr\u003eUsing practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: \u003cbr\u003e \u003cul\u003e  \u003cli\u003eTest any design, from a sketch on a napkin to a fully-functioning Web site or application\u003c\/li\u003e  \u003cli\u003eKeep your focus on finding the most important problems (because no one has the time or resources to fix them all)\u003c\/li\u003e  \u003cli\u003eFix the problems that you find, using his \"The least you can do\" approach\u003c\/li\u003e \u003c\/ul\u003eBy paring the process of testing and fixing products down to its essentials (\"A morning a month, that''s all we ask\"), \u003ci\u003eRocket Surgery\u003c\/i\u003e makes it realistic for teams to test early and often, catching problems while it''s still easy to fix them. \u003ci\u003eRocket Surgery Made Easy\u003c\/i\u003e adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made \u003ci\u003eDon''t Make Me Think\u003c\/i\u003e so popular.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319186858366,"sku":"NW9780321657299","price":29.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780321657299.jpg?v=1778727210","url":"https:\/\/mediaplace.com\/products\/rocket-surgery-made-easy","provider":"MediaPlace","version":"1.0","type":"link"}