{"product_id":"run-with-foxes","title":"Run With Foxes","description":"\u003cp\u003ePaul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn''t.\u003cbr\u003e\u003cbr\u003eHe’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.\u003cbr\u003e\u003cbr\u003eRun With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.\u003cbr\u003e\u003cbr\u003eThe fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.\u003cbr\u003e\u003cbr\u003eBreaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57306670727550,"sku":"NW9780857197726","price":12.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780857197726.jpg?v=1778659038","url":"https:\/\/mediaplace.com\/products\/run-with-foxes","provider":"MediaPlace","version":"1.0","type":"link"}