{"product_id":"shadow-of-the-new-deal","title":"Shadow Of The New Deal","description":"\u003cul\u003e\n\u003cli\u003e\u003cb\u003eWinner of the 2024 BEA Book Award\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eRunner-up in the \u003ca href=\"https:\/\/mediahistorydivision.com\/aejmc-history-division-announces-book-award-winner-ken-j-ward\/\"\u003eHistory Division of the Association for Education in Journalism and Mass Communication (AEJMC)\u003c\/a\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eRunner-up for the \u003ca href=\"https:\/\/ajha.wildapricot.org\/resources\/Documents\/AJHAPR_2024_AJHA%20ANNOUNCES%202024%20BOOK%20AWARD%20WINNERS,%20RUNNERS-UP.pdf\"\u003eAJHA Book of the Year\u003c\/a\u003e (American Journalism Historians Association). \u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Despite uncertain beginnings, public broadcasting emerged as a noncommercial media industry that transformed American culture. Josh Shepperd looks at the people, institutions, and influences behind the media reform movement and clearinghouse the National Association of Educational Broadcasters (NAEB) in the drive to create what became the Public Broadcasting Service and National Public Radio. \u003c\/p\u003e\u003cp\u003e Founded in 1934, the NAEB began as a disorganized collection of undersupported university broadcasters. Shepperd traces the setbacks, small victories, and trial and error experiments that took place as thousands of advocates built a media coalition premised on the belief that technology could ease social inequality through equal access to education and information. The bottom-up, decentralized network they created implemented a different economy of scale and a vision of a mass media divorced from commercial concerns. At the same time, they transformed advice, criticism, and methods adopted from other sectors into an infrastructure that supported public broadcasting in the 1960s and beyond. \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57306854687102,"sku":"NW9780252045110","price":80.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780252045110.jpg?v=1778520199","url":"https:\/\/mediaplace.com\/products\/shadow-of-the-new-deal","provider":"MediaPlace","version":"1.0","type":"link"}