{"product_id":"sleepwalkers-guide-to-social-m","title":"Sleepwalkers Guide To Social M","description":"Positing online users as ''sleepwalkers'', Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities.\u003cbr\u003e\u003cbr\u003eDrawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the ''dark refrain of social media'': a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson''s sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion. \u003cbr\u003e\u003cbr\u003eAt a time in which social media is influencing more people than ever, \u003ci\u003eA Sleepwalker''s Guide to Social Media\u003c\/i\u003e is an important reference for students and scholars of media theory, digital media and social media.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57315843539326,"sku":"NW9781509537419","price":17.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781509537419.jpg?v=1778593979","url":"https:\/\/mediaplace.com\/products\/sleepwalkers-guide-to-social-m","provider":"MediaPlace","version":"1.0","type":"link"}