{"product_id":"social-media-and-the-cultural-politics","title":"Social Media And The Cultural Politics By Yoon  Sunny","description":"\u003cp\u003eThis volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.\u003c\/p\u003e\u003cp\u003eIn the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.\u003c\/p\u003e\u003cp\u003eThis book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57578600268158,"sku":"NW9781032532707","price":41.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032532707.jpg?v=1785153279","url":"https:\/\/mediaplace.com\/products\/social-media-and-the-cultural-politics","provider":"MediaPlace","version":"1.0","type":"link"}