{"product_id":"storytelling-book","title":"Storytelling Book","description":"\u003cp\u003eBusiness presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling.\u003c\/p\u003e\u003cp\u003e In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57585087316350,"sku":"NW9781915951809","price":9.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781915951809.jpg?v=1781928356","url":"https:\/\/mediaplace.com\/products\/storytelling-book","provider":"MediaPlace","version":"1.0","type":"link"}