{"product_id":"strategic-brand-management-building-m","title":"Strategic Brand Management Building M","description":"\u003cp\u003eFor courses in brand management. \u003cbr\u003e Create profitable brand strategies by building, measuring, and managing brand equity \u003cbr\u003e \u003cstrong\u003e\u003cem\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity\u003c\/em\u003e\u003c\/strong\u003e looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers.\u003c\/p\u003e \u003cbr\u003e \u003ch3\u003e\u003cstrong\u003eFree instructor resources\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003ePowerPoint slides for \u003cem\u003eStrategic Brand Management\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eTo access instructor resources you need to visit our \u003ca href=\"https:\/\/catalogue.pearsoned.co.uk\/educator\/product\/Strategic-Brand-Management-Building-Measuring-and-Managing-Brand-Equity-Global-Edition\/9781292314969.page#dw_resources%22\" rel=\"noopener\" target=\"_blank\"\u003eglobal site here.\u003c\/a\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318274367870,"sku":"NW9781292314969","price":78.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292314969.jpg?v=1780913440","url":"https:\/\/mediaplace.com\/products\/strategic-brand-management-building-m","provider":"MediaPlace","version":"1.0","type":"link"}