{"product_id":"tourism-the-business-of-hospitality-an","title":"Tourism The Business Of Hospitality An By Cook  Roy A.","description":"\u003cp\u003e\u003cem\u003eFor introductory hospitality or tourism courses\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eA comprehensive, international view of the business of tourism\u003c\/p\u003e \u003cp\u003eThe engaging writing style and hundreds of updated industry examples make \u003cstrong\u003e\u003cem\u003eTourism: The Business of Hospitality and Travel\u003c\/em\u003e, 6th Edition\u003c\/strong\u003e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.\u003c\/p\u003e \u003cp\u003eChapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57552431710590,"sku":"NW9781292221670","price":70.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292221670.jpg?v=1783421816","url":"https:\/\/mediaplace.com\/products\/tourism-the-business-of-hospitality-an","provider":"MediaPlace","version":"1.0","type":"link"}