{"product_id":"understanding-pop-up-stores-through-pas","title":"Understanding Pop-up Stores Through Pas","description":"\u003cp\u003eWhether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.\u003c\/p\u003e\u003cp\u003eThis book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.\u003c\/p\u003e\u003cp\u003eBrand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57195157979518,"sku":"NW9781032293332","price":35.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032293332.jpg?v=1778538593","url":"https:\/\/mediaplace.com\/products\/understanding-pop-up-stores-through-pas","provider":"MediaPlace","version":"1.0","type":"link"}