{"product_id":"unthinkable-3","title":"Unthinkable","description":"\u003cp\u003eIt was 8.46 a.m. on 9\/11 when Elia Zedeño, who had worked in the World Trade Center for twenty-one years, heard a booming explosion and felt the building lurch violently to the south. She grabbed her desk, taking her feet off the floor, and screamed, ''What''s happening?''\u003cbr\u003e\u003cbr\u003eHow would you react to a disaster? Would you be paralysed with fear? Would you panic and lose control? Or might you suddenly discover hidden strengths in yourself?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Unthinkable\u003c\/i\u003e, award-winning journalist Amanda Ripley investigates some of the most harrowing catastrophes in history in order to piece together exactly how we react in a crisis. Through compelling interviews with survivors and experts she uncovers our instinctive reactions, shows how primitive parts of our brains take over when we''re put under pressure, and demonstrates that we can, in fact, train ourselves to do better.\u003cbr\u003e\u003cbr\u003eWe all have a ''disaster personality'' that reveals itself at moments of crisis. In \u003ci\u003eThe Unthinkable\u003c\/i\u003e you can become acquainted with yours.Who knows? One day, understanding how it works may save your life.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57320050688382,"sku":"NW9780099525721","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780099525721.jpg?v=1778234550","url":"https:\/\/mediaplace.com\/products\/unthinkable-3","provider":"MediaPlace","version":"1.0","type":"link"}