{"product_id":"urban-farmer","title":"Urban Farmer","description":"\u003cp\u003e\u003cb\u003e Strategies and techniques for making a living with intensive food production in small spaces \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e There are 40 million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement. \u003c\/p\u003e\u003cp\u003e\u003cem\u003e The Urban Farmer \u003c\/em\u003e is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else''s). Major benefits include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Low capital investment and overhead costs \u003c\/li\u003e\n\u003cli\u003e Reduced need for expensive infrastructure \u003c\/li\u003e\n\u003cli\u003e Easy access to markets. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, \u003cem\u003e The Urban Farmer \u003c\/em\u003e is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces. \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318519210366,"sku":"NW9780865718012","price":18.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780865718012.jpg?v=1778656647","url":"https:\/\/mediaplace.com\/products\/urban-farmer","provider":"MediaPlace","version":"1.0","type":"link"}