{"product_id":"webs-of-influence","title":"Webs Of Influence","description":"\u003cp\u003eWith the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.\u003c\/p\u003e \u003cp\u003eIn this second edition of\u003cem\u003e Webs of Influence, \u003c\/em\u003eNathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThis book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.\"\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJamie Bartlett\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eAuthor of \u003cem\u003eThe Dark Net\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!\"\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDr Thomas Chamorro-Premuzic\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eProfessor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318297731454,"sku":"NW9781292134604","price":13.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292134604.jpg?v=1778698032","url":"https:\/\/mediaplace.com\/products\/webs-of-influence","provider":"MediaPlace","version":"1.0","type":"link"}