{"product_id":"why-does-e-mc2","title":"Why Does E=mc2","description":"\u003cb\u003eThe international bestseller: an introduction to the theory of relativity by the eminent physicists Brian Cox and Jeff Forshaw\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twenty-first century science to unpack Einstein''s famous equation. Explaining and simplifying notions of energy, mass, and light-while exploding commonly held misconceptions-they demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the now-famous Large Hadron Collider, a gigantic particle accelerator capable of re-creating conditions that existed fractions of a second after the Big Bang. A collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, \u003ci\u003eWhy Does E=mc2?\u003c\/i\u003e is one of the most exciting and accessible explanations of the theory of relativity.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57306675708286,"sku":"NW9780306819117","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780306819117.jpg?v=1778245103","url":"https:\/\/mediaplace.com\/products\/why-does-e-mc2","provider":"MediaPlace","version":"1.0","type":"link"}