{"product_id":"win-or-learn","title":"Win Or Learn","description":"\u003cp\u003e\u003cb\u003eConor McGregor''s trainer tells the amazing story of his long road to success in the world''s fastest-growing sport\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGrowing up in Dublin, John Kavanagh was a skinny lad who was frequently bullied. As a young man, after suffering a bad beating when he intervened to help a man who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky kid called Conor McGregor walked into his gym ...\u003cbr\u003e\u003cbr\u003eIn\u003ci\u003e Win or Learn\u003c\/i\u003e, John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Employing the motto ''win or learn'', Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world''s most charismatic champion, his gym has become a magnet for talented fighters from all over the globe. Kavanagh''s portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation. \u003cbr\u003e\u003cbr\u003eWhat emerges from \u003ci\u003eWin or Learn\u003c\/i\u003e is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.\u003cbr\u003e\u003cbr\u003e''For anyone interested in following their dream to the end of the line'' Tony Parsons\u003cbr\u003e\u003cbr\u003e''It kept me up well past my bedtime'' Sean O''Rourke, RTE Radio One\u003cbr\u003e\u003cbr\u003e''Remarkable'' \u003ci\u003eIrish Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e''Kavanagh is open and honest about his upbringing ... The journey hasn''t been easy, but Kavanagh''s inbuilt determination has carried him all the way'' \u003ci\u003eIrish Examiner\u003c\/i\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57304220270974,"sku":"NW9780241977682","price":9.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780241977682.jpg?v=1778656143","url":"https:\/\/mediaplace.com\/products\/win-or-learn","provider":"MediaPlace","version":"1.0","type":"link"}