{"product_id":"winning-dialect","title":"Winning Dialect","description":"\u003cp\u003eWhy did a rural dialect from the heart of Norwegian farm country win a national dialect popularity contest? What were the effects of this win, and what has happened to the winning dialect since?\u003c\/p\u003e \u003cp\u003e\u003cem\u003eA Winning Dialect\u003c\/em\u003e tells a story of linguistic and cultural transformation in the rural district of Valdres, Norway. It shows how lifelong residents have adapted to changing social, economic, and political circumstances – particularly the shift from family farming to tourism development – and how they have used local linguistic and cultural resources to craft a viable future for themselves and  the places their ancestors have called home for centuries. Once stigmatized as poor and uneducated, the distinctive dialect of Valdres now holds a special place as a valuable part of Norwegian national heritage, as well as a marker of local belonging. Based on two decades of research and fieldwork, \u003cem\u003eA Winning Dialect\u003c\/em\u003e considers how a traditional dialect is transformed – linguistically and culturally – as it is put to new uses in the contemporary world.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57261801374078,"sku":"NW9781487545963","price":18.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781487545963.jpg?v=1778543855","url":"https:\/\/mediaplace.com\/products\/winning-dialect","provider":"MediaPlace","version":"1.0","type":"link"}