{"product_id":"working-on-health-communicatn","title":"Working On Health Communicatn","description":"Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. \u003cp\u003eResponding to this demand, \u003cb\u003eWorking on Health Communication\u003c\/b\u003e provides a practical guide to the process of designing, implementing and evaluating campaigns.  \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book follows the campaign design process step-by-step.   It covers every stage from  selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success.  \"Real-life examples\" of actual campaigns are used throughout to show how theoretical ideas  work in practice.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWorking on Health Communication\u003c\/b\u003e is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.    \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57321230729598,"sku":"NW9781847879233","price":42.64,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781847879233.jpg?v=1778511990","url":"https:\/\/mediaplace.com\/products\/working-on-health-communicatn","provider":"MediaPlace","version":"1.0","type":"link"}