{"product_id":"write-to-the-point","title":"Write To The Point","description":"Writing tends to make people anxious, and with good reason. The first  sentence of a job application letter can consign it to the bin. A speech  intended to rouse can put a room to sleep. A mistimed tweet can cost  you your job. And a letter to a beloved may aim to convey feelings of  tenderness but end up making the recipient laugh rather than melt.   In this complete guide to persuasive writing, Sam Leith shows how to  express yourself fully across any medium, and how to maximise your  chances of getting your way in every situation. From work reports to  Valentine cards, and from emails of condolence to tweets of complaint,  Leith lays bare the secrets to successful communication, eloquence and  off- and online etiquette. How do you write a job application, a  thank-you card, or an email to your bank manager, to your children''s  headteacher, to your clients or your boss? How do you prepare a speech  to win the argument, get the vote of confidence, or embarrass the  bridegroom? Getting these things right - or wrong - can be  life-changing.  Succinct treatments of the most general principles of style and  composition, as well as examinations of specific modes of address (What  is a subtweet? How do I write a moving elegy?) are accompanied by  concrete and well-illustrated dos and don''ts and examples of wins and  fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57314190655870,"sku":"NW9781781254783","price":10.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781781254783.jpg?v=1778712320","url":"https:\/\/mediaplace.com\/products\/write-to-the-point","provider":"MediaPlace","version":"1.0","type":"link"}