{"product_id":"year-of-creativity","title":"Year Of Creativity","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eA Year of Creativity \u003c\/i\u003edemystifies what it means to be creative, showing how \u003ci\u003eall \u003c\/i\u003eof us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches:  the more uncertain the world, the more they retreat into stale, established patterns of behaviour.\u003cbr\u003e\u003cbr\u003eThis is a big mistake. The only way to secure competitive advantage is to ensure that \u003cb\u003e\u003ci\u003ecreative thinking\u003c\/i\u003e\u003c\/b\u003e is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.\u003cbr\u003e\u003cbr\u003eThe authors of\u003ci\u003e Belonging \u003c\/i\u003ehave now written\u003ci\u003e A Year of Creativity, \u003c\/i\u003ewhich will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57200114860414,"sku":"NW9781399413251","price":16.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781399413251.jpg?v=1778542761","url":"https:\/\/mediaplace.com\/products\/year-of-creativity","provider":"MediaPlace","version":"1.0","type":"link"}