{"product_id":"you-should-test-that","title":"You Should Test That","description":"\u003cp\u003e\u003cb\u003eLearn how to convert website visitors into customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eConversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates\u003c\/li\u003e \u003cli\u003eExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methods\u003c\/li\u003e \u003cli\u003eHelps you learn what to adjust, how to do it, and how to analyze the results\u003c\/li\u003e \u003cli\u003eFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tactics\u003c\/li\u003e \u003cli\u003eAuthor has used these techniques to assist Fortune 500 clients\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eYou Should Test That\u003c\/i\u003e explains both the \"why\" and the \"how\" of conversion optimization, helping you maximize the value of your website.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318393479550,"sku":"NW9781118301302","price":19.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781118301302.jpg?v=1778724540","url":"https:\/\/mediaplace.com\/products\/you-should-test-that","provider":"MediaPlace","version":"1.0","type":"link"}