B2b Brand Management
B2b Brand Management
-
Estimated delivery: Jun 11 - Jun 15
Quick, only 1 item left in stock!
Couldn't load pickup availability
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
