Inter Cultural Communication
Inter Cultural Communication
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This is the first title in the new Global Business series of books written by leading experts in the field of international business and management.
The book aims to provide a practical understanding of the key concepts and issues involved in communicating in todays multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.
By combining theory and practice, the book presents insights and techniques in inter-cultural communication.
How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?
The book aims to provide a practical understanding of the key concepts and issues involved in communicating in todays multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.
By combining theory and practice, the book presents insights and techniques in inter-cultural communication.
How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?
