Marketing Management Pearson New Interna By Winer, Russ
Marketing Management Pearson New Interna By Winer, Russ
-
Estimated delivery: Jul 30 - Aug 03
Quick, only 1 item left in stock!
Couldn't load pickup availability
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today''s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.
