Race To Zero How Companies Can Lead The By Kruger, Marian

Why stopping emissions isn’t enough—and what businesses must do next to truly neutralize their carbon impact. Race to Zero is an essential guide for businesses navigating the complex path to sustainability. While cutting emissions is essential, complete carbon dioxide neutrality remains an elusive goal for many industries. Conventional carbon offsetting is not enough—what’s needed are groundbreaking technologies that actively remove greenhouse gases from the atmosphere. In this book, Marian Krüger and Benedict Probst discuss promising carbon removal solutions available today, from direct air capture to regenerative practices, and offer clear, actionable strategies for companies committed to meaningful climate action. With a focus on innovation and feasibility, Race to Zero provides business leaders with the tools to integrate these technologies into their operations and take a leadership role in the fight against climate change. A blueprint for executives and policymakers, this book unites climate ambition and real-world implementation, showing how businesses can drive the transition to a truly climate-neutral economy.