Mario Bacciocchi By De Venuto, Tiziano L
Mario Bacciocchi By De Venuto, Tiziano L
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The AGIP service stations from 1952–1954, designed by Mario Bacciocchi, were characterized by a standardized, modern style with bold, sharp lines and a strong visual identity. These stations served a symbolic role, representing modern Italy and social transformation, and featured the iconic six-legged fire-breathing dog logo created in the 1950s. The design aimed for visual uniformity, setting them apart from competitors and becoming icons of modern architecture.