The Hype

'The Hype' is an expansive pop anthem that shows us everything we have come to love about the pop sensation, with gritty lyricism and melodies that don't have an endpoint and keep rising. Asking the question: did I live up to the hype? Sigrid finds a universal feeling encapsulating revelations on career and relationship successes. This quick-witted power anthem is both tongue-in-cheek and blunt, a full circle moment from 'Don't Kill My Vibe', which was the beginning of Sigrid's Hype. Sigrid remains one of the most understated pop stars, wearing T-shirt and jeans to play live on stage, picking practicality over what is expected of young female artists in the music industry. Staying true to herself, the visuals for 'The Hype' are reminiscent of Sigrid's debut EP; with no props to lean on and no grandiose concepts, just Sigrid, honest and raw.