Go Luck Yourself
Go Luck Yourself
Regular price
£12.47
Sale price
£12.47
Regular price
Tax included.
Shipping calculated at checkout.
<p>Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story Рand every failure.<br><br>In <i>Go Luck Yourself</i>, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.<br><br>Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.<br><br>He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.<br><br>Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.<br><br>Now Go Luck Yourself . . .</p>
-
Estimated delivery: Jun 14 - Jun 18
Quick, only 3 items left in stock!
Couldn't load pickup availability
Sold and shipped by SpeedyHen
Payment & Security
Payment methods
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
<p>Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story Рand every failure.<br><br>In <i>Go Luck Yourself</i>, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.<br><br>Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.<br><br>He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.<br><br>Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.<br><br>Now Go Luck Yourself . . .</p>
