Left Adrift
Left Adrift
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A rivalry that remade the political world as we know it today
Politics today doesnt look much like it did fifty years ago. Electorates that were once divided by economicswith blue-collar workers supporting leftwing parties while the wealthy trended rightare now more likely to split along cultural lines. Campaigns have gone high-tech, hoping to turn electioneering into a science. Meanwhile, a permanent class of political consultants has emerged, with teams of pollsters, message gurus, and field operatives. Taken together, all this amounts to a silent revolution that has transformed politics across much of the globe.
Left Adrift provides a new perspective on this transformation by following the lives of two political strategists who watched it unfold firsthand. Stan Greenberg and Doug Schoen were Zeligs of the international center-left, with an eerie talent for showing up at just the right moment to see history being made. But they could not stand each other. The mutual disdain was, partly, a result of professional jealousy, of decades spent nursing private grievances while competing for the same clients. But it grew out of a deeper conflict, a clash of political visions that raised fundamental questions about democracy itself. Left Adrift is about that battleand the world it made.
Politics today doesnt look much like it did fifty years ago. Electorates that were once divided by economicswith blue-collar workers supporting leftwing parties while the wealthy trended rightare now more likely to split along cultural lines. Campaigns have gone high-tech, hoping to turn electioneering into a science. Meanwhile, a permanent class of political consultants has emerged, with teams of pollsters, message gurus, and field operatives. Taken together, all this amounts to a silent revolution that has transformed politics across much of the globe.
Left Adrift provides a new perspective on this transformation by following the lives of two political strategists who watched it unfold firsthand. Stan Greenberg and Doug Schoen were Zeligs of the international center-left, with an eerie talent for showing up at just the right moment to see history being made. But they could not stand each other. The mutual disdain was, partly, a result of professional jealousy, of decades spent nursing private grievances while competing for the same clients. But it grew out of a deeper conflict, a clash of political visions that raised fundamental questions about democracy itself. Left Adrift is about that battleand the world it made.
